Approach

Whereas other mobile marketing firms might believe that a mobile platform is a marketing solution in itself, at Briabe Media we understand that marketing success does not come from flashy new technologies. It comes from connecting with consumers with messages that are relevant to their life and lifestyles. This is why we take a hands-on, targeted approach to helping our clients develop and execute mobile strategies.

With these things in mind our approach is relatively simple but produces powerful results.

1. Before we design a program we spend the appropriate amount of time upfront working with your team or agency to understand what’s important to your customers and the relevant messages that you would like to convey with your marketing resources. Essentially, understanding your brand vision and what it means to your target customers.
2. Then we work with you to define the potential roles that a mobile marketing campaign can play in your overall strategy.  For example, this could be to expand the reach of other media campaigns, generate new revenue sources, drive traffic to major events or serve as a launch platform for a new service or product offering. 
3. From here we start discussing the possibilities.  This includes the program components that might work for your brand, key metrics that are important to you, any unique content and intellectual properties that you have to leverage and other content or tools that we may need to source for you to get the most out of your campaign investment.
4. Based on your team’s feedback during the previous phases we will provide you with a unique mobile marketing solution that best aligns with your objectives, your budget and most importantly with your customers’ lifestyle.
5. Once we receive your team’s buy in we move quickly to the execution phase.  During this process Briabe will work with your team or agency to manage the development and implementation of your chosen mobile programs.  Briabe has established relationships with a number of connection aggregators to ensure that your mobile program reaches the broadest audience possible. 
6. For Briabe, the engagement is not done until the last results are in and you understand the impact that the programs had on your business. Briabe can provide you with the necessary metrics to objectively determine the success of the campaigns.  We can also provide a “lessons learned” on how we can improve the next set of programs.

As the leader in targeted mobile marketing solutions, by leveraging our 360° approach we can work with your marketing team to identify mobile strategies that will most successfully reach your target audience while delivering the results your brand demands.