QUICK FACT: There are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers according to the MMA.

BP - Case Study

BP North America

A Little Better Gas Station

In the midst of its $36 million re-branding campaign, BP wanted to create an interactive experience that allowed consumers to interact with the BP brand on a personal level, even when they were not at a BP station.

Services:
SMS Text Messages, Branded Mobile Ringtones Giveaway
Target audience:
General Market 18 to 44
Year:
2007 -2008
Duration:
9 Months