QUICK FACT: Contests are the leading driver of short code usage, such as game or reality television shows or chances to win free merchandise, with 18 million subscribers across Spain, UK, France, US and Germany according to M: Metrics.

Gypsy Tea - Case Study

Zhena's Gypsy Tea

Mobile Video Game – In Game Ad Placement

Zhena's Gypsy Tea wanted to try alternative media approach to reach and engage its youthful female target audience without all of the clutter of traditional media channels. Gypsy jumped at the opportunity to try in-game advertising with the largest U.S. mobile carrier.

Services:
Interstitial Banner Ads, Mobile Jump Page And Mobile Website (WAP)
Target audience:
Females 18 to 40
Year:
2007
Duration:
3 Months