QUICK FACT: As of Q3 2006, 27% of all new handsets sold are music enabled according to the NPD Group.

IKEA - Case Study

IKEA

SMS Dream Job Campaign

Ikea desired a fresh approach for recruiting Hispanic management talent for its Los Angeles and Philadelphia stores.

Services:
SMS Text Messaging and Alerts integrated with Ikea's Job Search Database
Target audience:
Hispanics 21 to 35
Year:
2006
Duration:
3 Months