Briabe Media

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Briabe Media!

QUICK FACT:

The reported number of MMS messages delivered in the first half of 2006 was 1.1 billion, equal to the total number of MMS messages reported for all of 2005 according to CTIA.

Briabe Media Kit
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Multicultural

As more and more consumers embrace their mobile phones for anytime, anywhere access to their information and entertainment sources, Hispanics and African American are leading the way. In fact, these demographic groups represent the driving force behind much of the phenomenal growth that is occurring in the U.S. wireless space. And the mobile marketing channel is shaping up to be one of the most effective media channels for reaching diverse audiences.

These influential demographic groups:

  • Subscribe to and utilize advanced mobile services such as text messaging, mobile internet, and mobile TV at a much higher rate than other demographics.
  • Score the highest percentage of mobile advertising recall; African American reaching 56 percent, followed by Hispanics at 36 percent, and Caucasians, 27 percent.
  • Invest in the advanced devices required for a rich mobile media experience at much higher rates than other demographics.
  • Are actively seeking new mobile information and entertainment sources to take full advantage of their mobile investments.
  • Are more likely to be living in wireless-only households when compared to other demographic groups, making them even more difficult to reach.

Briabe Media's team recognized early on the need and potential to connect with African American and Hispanic consumers via mobile platforms to build the intimate brand experiences that were lacking in other media. Thus, since our founding we've been committed to helping brands develop and execute differentiated mobile media strategies that place their brands in the hands of these audiences. In fact, in the mobile marketing world, Briabe Media is the leader in understanding and capturing these complex demographic groups.

If you're seeking greater clarity on how to reach your multicultural target audiences, Briabe Media is well prepared to assist you in creating unique mobile strategies that take into account cultural differences to reach your target audiences. Let us help your brand connect with your well-connected, multicultural clients.